Tote & Tribe

Tote & Tribe is a community with a focused product line of post-partum care kits. With an audience of expecting and post-partum moms, they needed an inclusive brand that would appeal to women ages 20–45.

We combined a soft, velvety palette with a mature logo to create a pacifying experience for the mothers. Those elements are balanced with a fresh illustration style and the timely tagline, "it takes a tribe."