Kate T. Parker, author of New York Times bestselling Strong is the New Pretty, is a photographer who has made it her mission to capture female strength, in every way. Her book features empowering portraits of girls who are fierce, funny, loud, creative, defiant, & proud.

We gave her an identity that is as decidedly female & unflinchingly strong as her work. Since the book has become a springboard for a wider movement, we wanted this branding to be sturdy & clean enough to translate across apparel, web, social, & print.