Sanctuary: Beautycon

Sanctuary is the first-ever astrology app to provide live, on-demand personalized readings with professional astrologers. Over the past two years, this astrological start-up has become a sensation with nearly 1MM followers on Instagram and incredible success in the app store. 

Last summer, when Sanctuary decided to take their show on the road to Beautycon in LA, they engaged Ampersand to translate their strong digital native brand into a built space that would hold its own against the chaos and the noise of Beautycon.

We leaned into the celestial nostalgia of a 1920s paper moon backdrop for a truly memorable #SanctuaryIRL experience. 

This custom built set paired with branded postcards for every sign made for a special photo opp with  meaningful takeaway items to ensure a lasting brand impression.