In 2016, Honey Pot founder Beatrice Dixon approached us to rebrand the first plant-based feminine care system with the goal of taking the company into Target stores nationwide. Mission accomplished.
Taking a modern apothecary approach, we elevated the look of the brand with bright colors and streamlined designs to make these products really stand out on the shelves and to help them present as parts of a complete system. We wanted to reflect the integrity of the company's relentless insistence on offering effective solutions with only the cleanest ingredients, so the apothecary look allowed us to present key information to turn this packaging an educational opportunity.
MADE BY HUMANS WITH VAGINAS, FOR HUMANS WITH VAGINAS.
From the start, this brand was on a mission to start a movement that would empower women to claim their bodies and own their cycles. This bold, honest tagline has gone beyond marketing to make Honey Pot consumers seen and understood.