Cate

Branding * Messaging * Web Design + Development

Cate is a subscription based service for life’s little legal moments. From simple wills to leases and traffic tickets, Cate offers an affordable alternative for legal needs. The identity needed to appear approachable and easy to navigate starting with the name, Cate — shortened from “advocate” — which creates a positive and endearing persona for the brand.

Meet Cate

The quill icon symbolizes the historical roots of the legal profession and the traditional use of Latin in legal text. As a New York-based service, the feather inspired the friendly carrier pigeon mascot, Cate. She wears a traditional court bib that blends with her feathers and scholarly red spectacles.